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    Explore the latest insights on AI-powered marketing, audience psychology, and content personalization. Learn how to scale smarter and connect deeper.

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    The Potential and Pitfalls of He-Man’s Transmedia Strategy: Insights for Entertainment IP Owners

    The Potential and Pitfalls of He-Man’s Transmedia Strategy: Insights for Entertainment IP Owners

    As entertainment IP expands across film, TV, games, and platforms like Roblox, success depends on more than nostalgia. Learn how psychology-driven audience intelligence helps iconic franchises scale authentically across generations.

    Solsten Staff2025-12-16
    What CMOs Are Focused on Going Into 2026 - and What They Get Terribly Wrong With AI

    What CMOs Are Focused on Going Into 2026 - and What They Get Terribly Wrong With AI

    The marketing landscape is on the verge of a seismic shift. According to a recent Dentsu report, global advertising spend is projected to soar by $50 billion, reaching $1.04 trillion in 2026. But as CMOs look to the future, a critical question emerges: Will AI help brands truly stand out—or will it simply accelerate the race to sameness?

    Solsten Staff2025-12-08
    AI’s First Big Real-World Impact on Black Friday Shopping Traffic: Why Psychological Data Unlocks True Personalization

    AI’s First Big Real-World Impact on Black Friday Shopping Traffic: Why Psychological Data Unlocks True Personalization

    AI demonstrated real impact on the global economy during Black Friday, but human psychology is needed to unlock AI's true potential.

    Solsten Staff2025-12-05
    From Relevance to Resonance

    From Relevance to Resonance

    A Technical Overview of the Solsten Audience Dataset and Resonance-Based AI Framework

    Joe Schaeppi2025-11-14
    Introducing Elaris Pro: The End of Guesswork in Marketing, Content, and Product Strategy

    Introducing Elaris Pro: The End of Guesswork in Marketing, Content, and Product Strategy

    From strategy to execution, Elaris Pro helps you know exactly what resonates - and why.

    Solsten Staff2025-09-17
    From Chaos to Clarity: Building Smarter Content with AI-Powered Insight

    From Chaos to Clarity: Building Smarter Content with AI-Powered Insight

    How content creators are using AI to transform raw input into personalized content and high-impact storytelling - faster than ever before.

    Solsten Staff2025-09-03

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