AI’s First Big Real-World Impact on Black Friday Shopping Traffic: Why Psychological Data Unlocks True Personalization

Black Friday has always been the ultimate stress test for retailers and marketers. Billions of dollars, millions of shoppers, and a global race for attention—all compressed into a single weekend. But this November, something changed. For the first time, AI wasn’t just a buzzword in Black Friday campaigns. It became the backbone of how brands engaged, converted, and retained customers.

Yet, as the dust settles, one truth is clear: AI’s real potential is only just beginning to unfold. The next frontier? Psychological data-driven personalization—where AI doesn’t just automate, but truly understands and resonates with every individual. Solsten, through its Elaris platform, is already leading this transformation, delivering what AI needs most: deep, real-time psychological insights that power authentic, scalable personalization.

The Black Friday AI Revolution: From Hype to Tangible Impact

How AI Transformed Black Friday Shopping

This year, Black Friday saw a seismic shift. According to market analysts, AI tools drove more than 800% of traffic to shopping websites. Shoppers that were routed from an AI chat to a website were also 38% more likely to make a purchase. It’s the first time AI has demonstrated a significant impact on the global economy. The result? Record-breaking sales and unprecedented efficiency.

But beneath the surface, a new challenge emerged. While AI was excellent at crunching numbers and optimizing for clicks, it often missed the mark on what really matters: understanding the human behind the purchase.

AI optimized for efficiency, not empathy.

Personalization felt generic, not personal.

Shoppers noticed—and so did conversion rates.

The $1 Trillion Opportunity

The global advertising market is set to reach $1 trillion by 2026. With 72% of that spend expected to be AI-driven, the stakes have never been higher. Brands that rely solely on surface-level data risk getting lost in the noise. The winners will be those who use AI to deliver true personalization—content that resonates on a psychological level.

Why Psychological Data Is the Missing Link in AI-Driven Personalization

Beyond Demographics: The Power of Psychological Profiles

Traditional personalization relies on demographics, purchase history, and browsing behavior. But these signals only scratch the surface. Real influence happens when brands connect with the underlying motivations, values, and emotions that drive consumer decisions.

Psychological data—insights into how people think, feel, and behave—enables AI to:

• Predict intent with precision.
• Tailor messaging that feels genuinely relevant.
• Foster lasting loyalty, not just one-time transactions.

Solsten: Delivering What AI Needs for Real Personalization

Solsten’s Elaris platform is the first to bridge this gap at scale. By harnessing the world’s largest database of real psychological profiles, Elaris empowers brands to:

• Understand the “why” behind every action.
• Segment audiences by deep psychological traits, not just demographics.
• Generate content that instantly resonates—at scale.

This is not theoretical. Solsten’s clients are already seeing measurable lifts in engagement, retention, and lifetime value by using psychological data to power their AI-driven campaigns.

The Elaris Advantage: AI Agents Built on Human Understanding

Meet Elaris: The Future of AI-Powered Marketing

Elaris is more than an analytics tool. It’s an intelligent agent that learns, adapts, and creates—driven by the psychological DNA of your audience. Brands use Elaris to:

• Unlock audience insights in seconds.
• Forecast behavior and optimize creative with scientific precision.
• Deploy AI agents that deliver hyper-personalized experiences, 24/7.

With Elaris, marketers move from guesswork to guaranteed resonance. Every campaign, every touchpoint, every message—tailored to the real motivations of real people.

Building AI Agents with Solsten Data

Imagine launching an AI agent that doesn’t just automate responses but understands the unique psychological profile of every customer. With Solsten, this is reality. Brands can:

• Create dynamic agents that adapt to each user’s mindset.
• Deliver content that feels human, not robotic.
• Scale empathy and connection without sacrificing efficiency.

Real-World Results: Black Friday Case Studies

Case Study 1: Retailer Boosts Conversion by 28% with Psychological Segmentation

A leading retailer used Elaris to segment its audience by psychological drivers—achievement, security, and novelty. AI-powered creative was tailored to each segment, resulting in:

• 28% higher conversion rates
• 22% increase in average order value
• Lower acquisition costs across all channels

Case Study 2: Global Brand Cuts Churn by 35% with AI-Personalized Messaging

A global brand leveraged Solsten’s data to personalize post-purchase messaging. By aligning content with each customer’s values and motivations, they saw:

• 35% reduction in churn
• Significant lift in repeat purchases
• Improved customer satisfaction scores

Why Solsten Is the Platform AI Needs

The Science Behind the Solution

Solsten’s proprietary data engine analyzes millions of real psychological profiles, updating in real time. This enables: Behavioral forecasting that anticipates needs before they arise. Content optimization that maximizes engagement and ROI. Personalization at scale—not just for segments, but for individuals.

AI That Resonates

Most AI platforms optimize for surface-level metrics. Solsten optimizes for resonance—the emotional and psychological connection that drives real results. That’s why leading brands trust Solsten to power their most critical campaigns.

The Future: AI + Psychological Data = Unmatched Performance

As AI becomes the default engine of global advertising, the brands that win will be those that go deeper. Psychological data is the key to unlocking AI’s true potential—transforming personalization from a buzzword into a business advantage. Solsten is already delivering this future. With Elaris, you can harness the power of psychological insights to build AI agents, campaigns, and experiences that truly connect.

Ready to Experience the Future of AI-Powered Personalization?

Curious how psychological data can unlock the full power of AI for your brand? Set up your account or book a demo with Solsten today. Discover how Elaris can help you create content that resonates, campaigns that convert, and experiences that build lasting loyalty.

Frequently Asked Questions (FAQ)

1. How did AI impact Black Friday shopping in 2025? AI powered traffic jumped by more than 800%, sending more shoppers from AI chats to websites than ever before. Shoppers that were routed to a website from an AI tool were also 38% more likely to make a purchase.

2. What makes psychological data essential for AI-driven personalization? Psychological data reveals motivations, values, and emotions, enabling AI to predict intent and tailor messaging that truly resonates, driving higher engagement and loyalty.

3. How does Solsten’s Elaris platform work? Elaris analyzes millions of real psychological profiles, providing actionable insights and enabling brands to segment, personalize, and optimize content at scale.

4. What results have brands achieved with Solsten? Brands using Solsten have seen up to 28% higher conversion rates, 35% lower churn, and significant increases in engagement and lifetime value.

5. How is Solsten different from other AI marketing platforms? Unlike generic AI tools, Solsten leverages deep psychological data, enabling true one-to-one personalization and behavioral forecasting—not just surface-level automation.

6. Can I use Solsten to build AI agents for my brand? Yes, Elaris enables you to create dynamic AI agents that adapt to each user’s psychological profile, delivering human-like, personalized experiences at scale.

7. Is Solsten’s data privacy-compliant? Absolutely. Solsten adheres to the highest standards of data privacy and security, ensuring all insights are anonymized and ethically sourced.

8. How can I get started with Solsten? You can start a free account or book a personalized demo at solsten.io/contact to see how psychological data can transform your marketing strategy.

Next Steps

Ready to see how Solsten can help your brand unlock the full potential of AI-driven personalization? Start your account or book a demo now Join the world’s most innovative marketers building the future of content resonance, powered by real psychological insights.