Our Approach to Consumer Psychology: Methodology and Data Collection

Solsten has developed a revolutionary approach to understanding consumer psychology. In this article, we’ll explore Solsten’s core methodology and data collection processes, giving content creators and marketers a full understanding of how these insights are generated and how they can be used to create resonant marketing and user experiences.

This same methodology also forms the foundation of Elaris, that translates psychological insights into high converting content, helping brands and creators not only understand their audiences but also cater to their needs and behaviors with unprecedented precision.

The Importance of Consumer Psychology

Today’s consumers expect experiences that resonate with them on a deep, psychological level. By understanding the motivations, preferences, and behaviors of consumers, developers can create more engaging experiences, develop effective monetization strategies, improve retention, craft compelling narratives, and optimize marketing efforts.

Solsten’s Unique Approach

At the heart of Solsten’s methodology is its patented psychological clustering technology. This innovative approach allows Solsten to assess human cognition at scale, making it the only company capable of personalizing marketing and product expereinces based on consumer psychology. Solsten’s technology is powered by millions of psychometric profiles combined with billions of data points collected across the world over the past six years.

The Solsten Assessment Process

Solsten’s data collection is built on an adaptive psychological assessment distributed to players in-game, usually via an interstitial. This assessment is continuously improved through AI, helping Solsten measure more traits more accurately and reliably with fewer questions. Here’s how Solsten achieves this balance:

• Adaptive questioning: The assessment learns about the user as they take it, optimizing for both depth of insight and user experience.
• High reliability: Alpha scores range from 0.7 to 0.95, with a mean of 0.85.
• Strong validity: Meets or exceeds scientific publication standards for construct validity.

Solsten measures over 300 psychological traits, including personality, values, intrinsic motivations, and socio-cultural attributes. This provides a nuanced and holistic understanding of consumer psychology.

Collecting Responses

Solsten specializes in first-party psychological data, acting as the controller for all responses collected from assessments in partner products.

We’ve especially focused on games to collect such data. Typically, about 10% of a game’s Daily Active Users (DAU) complete the assessment within the first day. For games with at least 10,000 DAU, the data becomes representative of a population well over 1 million players at a 95% confidence level.

Data Processing and Analysis

Solsten’s sophisticated AI algorithms process response data quickly, providing initial insights within days. The platform can:

1. Create detailed psychological profiles for individual consumers.
2. Map consumers across various psychological traits.
3. Generate distinct consumers personas based on common traits.
4. Calculate affinity scores for various product elements.

Importantly, when integrated with behavioral user data, Solsten can predict psychological profiles for all users, even those who didn’t participate in the assessment.

Data Accuracy and Reliability

Solsten employs several strategies to ensure data quality:

• Automated checks for randomized answer patterns and straightlining.
• Bias checks similar to those used in clinical assessments.
• Continuous refinement of assessment tools based on new data and research.

Privacy and Ethical Considerations

Solsten prioritizes consumers privacy and ethical data use:

• Data anonymization to protect individual identities.
• Compliance with global privacy regulations like GDPR and CCPA.
• Guidelines for ethical use of psychological data in product design and marketing.

Patented Technologies

Solsten’s approach is backed by several key patents, including:

• Systems for correlating user behavior patterns within online games with psychological attributes.
• Methods to adapt digital application environments based on psychological attributes of individual users.
• Systems to determine content presentation based on user interaction information.

These patents underscore Solsten’s unique capability to not just analyze consumers psychology, but to actively use these insights to personalize and enhance their experience.

Continuous Improvement and Future Directions

Solsten’s AI-based assessment improves monthly, allowing for more accurate measurement of more traits with fewer questions. This continuous refinement ensures that Solsten’s insights remain cutting-edge and increasingly valuable over time.

The Power of Psychological Insights

Solsten’s approach to consumers psychology represents a significant advancement in product analytics. By providing deep, actionable insights into consumers psychology at scale, Solsten empowers brands to create experiences that truly resonate with their audience.

The methodology and data collection processes used by Solsten are designed to provide robust, reliable data while respecting consumers privacy and maintaining a positive user experience.

Solsten’s AI-driven approach positions it at the forefront of this evolution, offering brands a powerful tool to create more engaging, successful experiences – in marketing and product.

By leveraging these psychological insights, brands can not only enhance their current products and experiences but also gain a competitive edge in conceptualizing and designing future initiatives. As we look ahead, it’s clear that a deep understanding of human psychology, powered by advanced technologies like Solsten’s, will be a key differentiator in an increasingly sophisticated and experience-driven market.